Dan

Hope you enjoy our music video. Sorry about the american spelling, my spell check kept messing up. Also my blogger is quite messy so i have labeled it in order, 1 being the start.

Thanks JACK

9) Shooting timeline and evaluation

19th January 2010

We started our filming today. We chose to film Shot 9 first as it was indoors and gave us a good chance to practice our filming technique. We used a tripod and Video camera and positioned it in the center of the room. I was quite surprised how difficult and how long everything took to set up. However we set the scene up, placing several bottles of "alcohol" around the room and got the actors into position.

4th February 2010

We started to capture back and began editing the first few sequences in our video.

12th February 2010

Me and Becca started to film the girls going out, this was going to be shot in Becca's bedroom.

however we did have a problem with some of the actors as they couldn't make it on time and so we had to use only 2 people instead. We then filmed the girls leaving the house when it was dark, but because the camera had no lights it was quite difficult to see what was going on. So we positioned a car with its head lights on, aiming at the girls leaving.

This was quite a good learning curve as we realized we couldn't do this for our entire music video so we had to do all our filming in the daylight. This did effect the videos continuity but i think overall it worked. We also used the experience of our first shoot to correct and prevent anything from going wrong.

16th 18th and 23rd of February

we had planned to film on these days, however due to bad weather conditions we were unable to film. However instead of wasting time we used those days to capture back and edit or footage. we found this quite useful as we then knew how much more we needed to film and if we had left anything out.

2nd of March

We drove to Brighton and filmed the majority of the film. This was when the boys left the house and began their journey to the clubs. This was the first time we had filmed in a open public place where there where many factors that we couldn't change. However once we captured back the footage i was really pleased by the way it looked. We tried to stick to our planned shooting script, however we found some of the shots to difficult to compose, such as the zooming in on the window and entering the room.

9th and 16th of March

We did most of our editing and realised that we still had quite a bit of filming to do. I did find editing quite hard as it took a while to get used to the different controls, but Becca seemed to master the controls after just a few turns. This did mean she end up doing the majority of the editing and in an ideal world we would each have equal turns, but toward the end we were pushed for time and Becca was the best and quickest at using the software.

23rd of March

We finished the rest of the filming today but because several of the female actors couldn't make the shoot we had to use Vicky and Nichole as stand in. At first i thought that this would effect the continuity of our video, but it turned out that it worked really well as they both new what to do and carried out the actions faultlessly.

We did try to film the girls entering a club however at that time they were not open, so we had to settle for a pub instead. We also had to compromise the ending as we didn't have enough people to film the closing shot. We then went back to our original idea of filming on the pier and have the main boy and girl walking of into the distance. Unfortunately we were not allowed to film on the actual pier and had to film the from outside in. Also the large no. of people on the pier made it difficult to get a clear shot. However we pursued an got some really good footage.

It did end up that we forgot to pay for parking tickets and ended up getting fined for 3 cars nearly cost £150, but it was all worth it to get the final footage for our video.

7) advert flat plan

This is one of my flat plan ideas. I used Franks signature marks (the lighting bolt) as the main feature of the advert. Also with the name of the artist at the top of the screen to help identify what the viewer was looking at. I placed the song title at the bottom of the screen using the same color scheme that i have used through out. The simple colors help to complement FrankMuisk minimalistic colour scheme, that he uses on some of his other albums.

This is my second flat plan for an advertisement. I have drawn this in landscape portfolio as it would be distributed in a postcard format, probably on card and handed out on the streets. This is simple a question mark to represent the "have you got a boyfriend?" song title. Also i placed several reviews of the CD on the advert to entice people to go out and buy it. However it is quite difficult to identify the artist when just glancing at it, which was why i didnt pick this idea.

10) music video

Our music video was created with a various different types of shots and camera angels.

I have broken down the video into sections and commented on the different skills used.

This is our opening shot. The camera zooms into the top right window and just before the music changes tempo we cut to the next shot about (7secs). We took a still photo and zoomed in using the software on the computer.

This is s shot of the boys getting up ready to leave, Becca managed to use the cutting and reversal tool to make us jump up and down, this worked really well and we timed it perfectly with the "choppy" bit of the music.

Here we zoom in onto the computer screen, we weren't able to to a tripod into such a small space, so we reseted the camera on our knee's to get a stable shot.

This is the boys leaving the house, here we pan from right to left, following the action as it happens. We weren't able to get a tripod for this part of filming so we rested the camera on Nichole's shoulders and pivoted the camera around.

For this shot, as the boys drive past, we had to use hand held techniques, but fortunately Vicky had some steady hands!.

This was the reversal shot of the shot above. In order to get a smooth moving shot we drove past the girls with the camera resting on the car door. It would have been good to use a track and dolly but we didn't have a budget that big to afford that sort of technology.

BELOW This is one of the shots we didn't use. This happened because we forgot the set the white balance and aperture, we also forgot to properly focus. However after we correct our mistake we got a really clear shot.

For this shot we asked 2 members of the public to stand outside of the pub to create a "busy" atmosphere, we would have preferred a club but none were open at that time.

This Long shot of the sea front was done by holding the camera on the car and trying to get a smooth steady shot, after several tries we eventually got it.

Overall i am very pleased with the finished product as we have all worked hard to accomplish the task. It cost more and took a lot longer than i expected and i hope my grade truly reflects the hard work my group and me have put into this project.

4) animatic

1) Research and Analysis

Collectively my group choose the song "Gotta Boyfriend" by Frank Musik. We chose this song because we liked the up beat tempo and the catchy lyrics, also we thought it would be an interesting piece of music to make a video for.

Target audience

The main demographics for this song are young adults from the ages of 15 up to 25, as this is the ages group who enjoy clubbing and going out. Also because our music video is mainly club themed and we show the "getting ready and going out" element of clubbing, we hope that the majority of our target audience can relate to our video and feel that it portrays the action accurately.

RESEARCH AND ANALYSIS

We researched many other music videos and came up with a few examples. "hellogoodbye, in your arms" and "Blackeyedpeas, i gotta feeling". http://www.youtube.com/watch?v=uSD4vsh1zDA and http://www.youtube.com/watch?v=6-KQ1tp_qOQ
I really liked the club scene in hellogoodbyes video and wanted to recreate something similar. Were "boy meets girl" scenario and they end up with each other. The style of clothing in the video is very simple yet effective. They are simply wearing brightly colored T-Shirts and jeans/shorts.

I also really liked the Blackeyedpeas Video where they use Uv paint to emphasise there faces. This video is very current and relates quite well to our own project. It works around narrative lyrics where the are getting ready for a party.

The camera work is mainly fast cutting mid shots with a few close up shots of there faces. Also at the beginning of their video the camera work gives the impression of being handheld whilst they show people walking around the streets.

We came up with several ideas for a music video, one being, filming in an actual club, however after discussing this with our teacher he steered us off the idea as we would need permission from the club and all of the people being filmed. Also trying to co-ordinate a large group of strange, excitable people would be to difficult.

Our next idea was to film in a large private location and ask several friends to act as the "clubbers". As i had an old stable that we could use this was a perfect idea, however we soon realised that in order to re-create an authentic club scene we would need several green screens and high tech recording equipment which just want viable on such a small budget.

We then settled on the idea of showing the "getting ready" and "journey" to the club. We liked this idea because we could still create incorporate several of our initial ideas into the video.

Here is a time line of ideas that we come up with.

Intro: 0-20 seconds
Establishing shot of two terraced houses, one light comes on.
Enlargement of lit window, silhouette of girls dancing.
Cut back to terraced houses, same shot as before, different light comes on.
Enlargement of this window, silhouette of boys socialising.

20-33 seconds
Highlight one boy and one girl, make it obvious to the audience they are going to be the main characters
Both boy and girl laughing at the same time, really quick cuts between frames of the two faces.

33-58
Mid shot from zoom out of close up.
Group of girls laughing, sitting on bed looking at laptop, straightening hair?
Zoom into girls laptop screen and out of the boys, carry on zooming out to get the boys room shown.
Shot of boys computer screen, you can see he is talking to a girl.
Girl says GTG XXX at the change of the beat, cut.

58-1.39
Girls come running out of the house and see the bus approaching, scream, panic, giggle.
Stop the bus and get on.
Bus drives out of the shot and leaves the house and no one there.
Main boy gestures to go out, get up and leave.
Lyrics - 'I go to clubs' show a shot of Brighton clubs.
Shot of outside of house, see the boys leave and bundle into their car, drive off.
Boys drive past Brighton Pavillion (establishing shot).
Shot of girls on bus, Brighton Pavillion passing by in the background.
Girls are drinking and messing around.

1.40-2.04
CCTV footage of girls on the bus, black and white as if you are looking through the CCTV camera.
Girls get off the bus and see the boys drive past.
Main boy stares at main girl, possibly slow motion.
Reverse shot of girls staring back at him, already showing an interest.

2.05- end

Girls are standing outside the club
boys see the girls by the club, and park up.

they rush over to meet the girls, they turn the corner only to find the main girl "kissing" her boyfriend!.

boys look disappointed and walk away.......

LYRICS

Boyfriend
B b boyfriend
Boyfriend boyfriend
Boyfriend

So you gotta gotta boy right here
Have you got a boyfriend out there
Cos I know we could maybe,
we could share But I don't think that's very,very fair
It's so more hard when I'm not right here with you

You make me do things, I don't want to do
You call me in and I know there's so much more
Why do you pick me up to kick me to the floor

So you got a boyfriend right here
Have you got a boyfriend out there
Cos I know maybe we could maybe,
we could share But I don't think that's very, very fair

I go to clubs You go to clubs to
But my friends tell me that I don't have a clue
So you can give me one the next time I'm out
So Iv got something to scream and shout like

So you got a boyfriend right here
Have you got a boyfriend out there
I know maybe we could, we could share
But I don't think that's very, very fair

So you got a boyfriend right here
Have you got a boyfriend out there
I know maybe we could, we could share
But I don't think that's very, very fair

We could share, aiirrr, aiirrr
Now I wonder, why this way
I don't know where you really strayed and
your empty touch Fractures all of my skin

How happy I could be with the one without you in
So you got a boyfriend right here
Have you got a boyfriend out there
I know maybe we could, we could share
But I don't think that's very, very fair
Gotta boyfriend right here

Have you got a boyfriend out there
So you got a boyfriend right here
Have you got a boyfriend out there

8) Advert

This is my final and finished advert. This is a very simple yet highly effective. It also complements the Light/Dark side of the album which helps to create a link between the two. The Black background with white writing makes the poster intriguing. Seeing as an advert is meant to publicize the product and get everyone talking about it, i thought i could use the number element (mentioned earlier) from the album cover. As this would create public awareness and be a talking point for my product. The white square box helps to focus the readers attention on numbers in the middle of the page, and if they wanted to know more i placed two small text boxes at the bottom of the page with more information.

5) email

E-Mail to Island Records
'Island Records,
For out Media coursework we are required to shoot a music video and are in the process of song choice. After much debate we have agreed that Frank Musik's Gotta Boyfriend would be perfect for us to get across a fun and quirky music video that allows a lot of creativity. I am e-mailing to ask for your permission to use this song and film our own music video. Jack willis

6) DIGI pack

Record labels use promotional packs to publicise their artists. This "promotional pack" consists of many different things such as t.v advertisements, bill boards, radio interviews and digipacks. A digipack is a type of CD packaging and is usually a 4 page document that show track names, lyrics, pictures of the artist etc. The digipack is placed inside the plastic CD packaging and can be folded out for viewing.

La Roux is an electro pop artists, as is Frank Muisk and this is one of her album covers.

The simplistic layout of the cover, makes La Roux stand out. She

positioned directly in the middle of the page, which focuses the viewers attention to the singer. Also the white coat makes her the focal point against the dark black background, again drawing our attention towards her.

The back drop of the cover looks to be new york city, also to carry on the American theme she is standing in front of an American muscle car, despite the fact that she is a British pop artist who grew up in Brixton.

Another elctropop artist is Lady Gaga, this is the album cover for "The Fame Monster" this a very simplistic image. The color scheme is very simple, Black and White. This helps the view define what they are looking at. Lady Gaga is in the center of the shot and is dressed all in black. The style of hair cut "boxes" her head in and all we see are her eyes and nose. This draws the viewers eyes towards hers as if she was staring at you. Her title is in very simple font and in two lines at the bottom of the image.

This is Frank Musiks "complete me album". The Font that he uses can be found on almost all of his merchandise and is something that i would want to replicate in my digi pack. Once again its a very simplistic composition and seems to be a similar theme between this type of music artist. The name of the artist is at the top with the album name below and to the left. The Pink is the only color in the entire album and is generally the colour Frank uses on his websites. He is also the main (and only) image on the cover, he (like lady gaga) is also staring at the viewer and creating eye contact. This make the viewer feel important as it has a more human touch.

This is my front cover.

I wanted to create something very simple yet very effective. I thought it would be best to keep the same color scheme as Frank as it is his song that we are using. I kept a very bright white background because after comparing many other album covers they all have dark background colors, so when the album is on a shelf it will stand out amongst the rest. I replicated his font and displayed it in a banner formation along the top of the album. This was to help the audience to distinguish what artist they were looking at. Also i displayed the song name along the bottom of the page in the same color, to help tie into the whole image. The number along the bottom of the bar-code is actually a secret code. If you were to type that number into a phone with predictive text, it will come up with FRANK MUSIK. (however it will correct it to Frank music). I wanted to do this because it will get people talking about the product and telling there friends about this cool "trick". Plus it was a good way to promote the product through advertisement. The bar-code is a plain and simple image. I did some research into sales techniques (as i was creating an album and advertisement to sell to the public) and it said that there is a technique call suggestive advertisement. This basically means that if you discreetly suggest something, customers generally agree. I used the bar-code to replicate purchasing the item and as you can see on the inside cover it shows a cashier till with the CD on the conveyor.

This is my finished inside left image. It is a picture of a cashier at a check out, as she scans the CD. I used photo shop to change the color and insert the CD. In order to get the desired colors I changed the contrast and brightened up the image. Also when i tried to insert the Cd into to image it kept distorting and didn't quite "fit in". Im still not 100% happy with the finale product but it was the best that i could do with my limited experience and tight time frame. I tried to get the color to match to Franks "Electric Pink" and placed some "shocking" green in to the picture.

I think these colors really complement each other as there both florescent and bold, also quite shocking when the reader opens the Cd case.

This is my back cover of my album. Once again i wanted to stick with the very simplistic approach, but also have a contrasting side. Almost as if the album had two sides, a light side (being the bright white front cover) and the darker side (that being the black mysterious back cover). The back picture is of a dark alleyway with a lighted path. The light starts off big and then finishes with a small light in the central focal point. This is to drag the readers eye towards the center of the image and helps to retain there attention. The song titles on the back are arranged in a specific order, so that each line gets smaller and smaller. This also helps the readers eyes to focus on the image.

This is my inside right display (where the CD will be held). This is a picture of a bar-code scanner. The typical laser is a bright red color but in order to fit in with my color scheme of pink and black, i had to use photo shop to change it. The proses was quite difficult as when i changed the contrast the whole image changed color when i only wanted the laser to. So i had to manually select each visible line and adjust the color to florescent pink.

Over all i am quite pleased with my finished digi pack as i think it represents the artist images and style.

This is my finished flat plan for my digi pack.

As you can see my album cover is very simple. The artists name is across the top of the page and is clearly visible when amongst other albums. The Bar-code and Numbers represents the artists and is described in detail further on.

The inside left page is an image of a checkout till, i saw a similar image on the front cover of the Arctic Monkeys album and wanted to create my own. To carry on the shop/buying theme the inside right cover (where the CD is displayed) is of a laser scanner. (like the one they have in superstore). Instead of the typical red color i wanted to carry on with the color scheme of Electric Pink. The back cover is of a dimly light alleyway. I wanted to create a contrast between bright white front cover and a dark black back cover. I originally wanted the main boy and girl in the shot. The girl being in the fore ground and the boy being in the background, however when i did some test shots and tried applying them into my digi pack, the lighting didnt quite match and it disrupted the visual balance and central focal point. So i decided to remove them from the shot.

This is my flat plan for my other two digi packs. The top left flat plan had a lot more color in it and the front cover is very similar to one of Franks other albums.

On the back i designed i huge question, GOTTA BOYFRIEND. This was to help the viewer to easily establish what song was on the disc.

The next digi pack (bottom left) was all designed around Franks "logo" of a lighting bolt for an S.

I used two different colors, Orange and Pink for the lighting bolts, and then used the opposite color for the text underneath. After i designed the flat plan i realized that the colors pink and orange didn't quite match and that the back cover wasn't quite engaging enough

2) Mise-En-Scene

Setting:

The setting allows the audience to become aware of the atmosphere and environment the video is based around; the setting is basically the foundations for our music video. The music video will be set during the evening, just as the streetlights turn on. It will begin with a number of shots focusing around a group of boys getting ready, in a typical teenage boys bedroom, for a night out in the town. We will then cut to shots showing a similar situation, but this time it will include a group a girls getting ready in a teenage girls bedroom. The idea of these two shots will ultimately allow the audience to see and follow the process, in both sexes getting ready for a night out. This is something that the audience can relate to and clear comparisons can be made between both the audience and the narrative of the storyline. We could have a typical party scene just before they go out. For example the girls can be doing hair and make up, whilst the boys are drinking and playing on the Xbox. Similar to the black eyed peas song "i Got a feeling" http://www.youtube.com/watch?v=ScDrB6ud8u0

The following shots will be of a conversation between the main characters via a computer. we thought that if we had a web cam on we could see the 2 groups getting ready in the back ground. The girl then says to the boy "are u going out 2 night?" then signs out. This then cuts to a scene of the girls leaving the house and getting on a bus. After a quick descusion the boys gather there stuff and jump in the car. As the boys drive off, the shot changes to the girls coming out of their house and making their way down a residential street towards a bus station. The setting will then change and focus on showing both the boys and girls journeys to their destinations. This will involve driving through main high streets (preferably Brighton) and filming their drive. As the filming will be set in the evening, we will be able to capture the nightlife of Brighton, which will add to the realness and visualisation of our video.

The first part of the music video will be showing boys and girls getting ready to go out. The setting will be of boys room, possible mine, this will then cut to the next scene of a girls room, Becca's. We could have a typical party scene just before they go out. For example the girls can be doing hair and make up, whilst the boys are drinking and playing on the Xbox. Similar to the black eyed peas song "i Got a feeling" http://www.youtube.com/watch?v=ScDrB6ud8u0

We will also be filming on the streets of Brighton to replicate an authentic club scene.

Here are a few test shots of possible filming locations

We really liked the idea of filming on Brighton Pier as it had loads of familiar settings and really created a good night scene with all of the lights. We did however realise that as it got darker it would become more difficult to film.

3) Story Board

STORY BOARD

Here is our completed story board of all the shots and possible filming locations.

The first shot is of a terrace house with the top windows light on.

We thought that this would be a good establishing shot to use as it showed where our characters lived. This gives the viewer a idea of what background the the characters come from, which the target audience might be able to relate to.

The camera then zooms into the lit window and we see a silhouette of the girls getting ready. We then zoom out of the window and zoom into the boys room. The next shot is a close up of the main male character and the main female character. The shots the alternate between the two, too the rhythm of the music. By zooming out of the final shot of the female character laughing, you are then taken into the girls room. Here we see the girls sitting on the bed straightening their hair and chatting on the laptop.

We then zoom into the girls laptop and zoom out of the boys computer, this helps the viewer to establish a connection between the two main characters as they are linked in a conversation via the internet. We then pan round the boys room showing a typical scene of boys lazily getting ready to go out. We then see an on screen message where the girls asks "what you up to tonight?", then "soz got to go xXx". We though if we used more (Loose) language our target audience might be able to relate to it.

The next shot is of the girls leaving the house and getting onto the bus. As this happens the music changes beat and leads us into the second verse.

The main male character then turns round to talk to the other boys in the room and asks if the wanted to go out. They all decide to get up and go out. We then hear the music change and the lyrics are "we got to clubs, you go to clubs to", here we will show an establishing shot of a night club.

In shot 15 we see the boys leaving the house and getting into the car. We wanted to use a typical British "first car" and as it happens a friend of ours has a Mini cooper, which was perfect for this scene.

We then see the boys entering Brighton (our main shooting location) and passing several well know landmarks. Also as the girls travel on the bus we see them pass the same landmarks. This was so there was still a link between the two groups.

The first shot in this sequence is through a CCTV camera located on the bus, showing the girls drinking and messing around. (This could be difficult depending if we can get permission from the Travel company) We then follow the girls getting off the bus and walking towards the clubs. However in order to get to the clubs they have to cross the road, at which this point they see the boys driving past. The main male character and the main female character make eye contact and the whole scene slows down, as if its just the two of them. We see the boys park up and chase the girls down the street and follow them towards the club.

The last few shots are when the two groups meet and the main male walks towards the main female, however just as that happens her boyfriend comes up behind her and hugs her. We then see the disappointment on the boys face and he turns and walks away.

Powerpoint Presentation Link
https://docs.google.com/fileview?id=0B5WUAYNvqSRQZjkwMDM0YmMtY2U2MC00N2E4LWExYzUtMDQ5OGQ4YmFlMzkx&hl=en
https://docs.google.com/fileview?id=0B5WUAYNvqSRQODJlOTM1YTYtNWM4Yi00YmViLWFjMzMtYjAzYzY1OWViZGIy&hl=en

This is the power point presentation, however i was unable to attend college (due to family reasons) when the filming of the presentation was taking place.