1) Research and Analysis

Collectively my group choose the song "Gotta Boyfriend" by Frank Musik. We chose this song because we liked the up beat tempo and the catchy lyrics, also we thought it would be an interesting piece of music to make a video for.

Target audience

The main demographics for this song are young adults from the ages of 15 up to 25, as this is the ages group who enjoy clubbing and going out. Also because our music video is mainly club themed and we show the "getting ready and going out" element of clubbing, we hope that the majority of our target audience can relate to our video and feel that it portrays the action accurately.

RESEARCH AND ANALYSIS

We researched many other music videos and came up with a few examples. "hellogoodbye, in your arms" and "Blackeyedpeas, i gotta feeling". http://www.youtube.com/watch?v=uSD4vsh1zDA and http://www.youtube.com/watch?v=6-KQ1tp_qOQ
I really liked the club scene in hellogoodbyes video and wanted to recreate something similar. Were "boy meets girl" scenario and they end up with each other. The style of clothing in the video is very simple yet effective. They are simply wearing brightly colored T-Shirts and jeans/shorts.

I also really liked the Blackeyedpeas Video where they use Uv paint to emphasise there faces. This video is very current and relates quite well to our own project. It works around narrative lyrics where the are getting ready for a party.

The camera work is mainly fast cutting mid shots with a few close up shots of there faces. Also at the beginning of their video the camera work gives the impression of being handheld whilst they show people walking around the streets.

We came up with several ideas for a music video, one being, filming in an actual club, however after discussing this with our teacher he steered us off the idea as we would need permission from the club and all of the people being filmed. Also trying to co-ordinate a large group of strange, excitable people would be to difficult.

Our next idea was to film in a large private location and ask several friends to act as the "clubbers". As i had an old stable that we could use this was a perfect idea, however we soon realised that in order to re-create an authentic club scene we would need several green screens and high tech recording equipment which just want viable on such a small budget.

We then settled on the idea of showing the "getting ready" and "journey" to the club. We liked this idea because we could still create incorporate several of our initial ideas into the video.

Here is a time line of ideas that we come up with.

Intro: 0-20 seconds
Establishing shot of two terraced houses, one light comes on.
Enlargement of lit window, silhouette of girls dancing.
Cut back to terraced houses, same shot as before, different light comes on.
Enlargement of this window, silhouette of boys socialising.

20-33 seconds
Highlight one boy and one girl, make it obvious to the audience they are going to be the main characters
Both boy and girl laughing at the same time, really quick cuts between frames of the two faces.

33-58
Mid shot from zoom out of close up.
Group of girls laughing, sitting on bed looking at laptop, straightening hair?
Zoom into girls laptop screen and out of the boys, carry on zooming out to get the boys room shown.
Shot of boys computer screen, you can see he is talking to a girl.
Girl says GTG XXX at the change of the beat, cut.

58-1.39
Girls come running out of the house and see the bus approaching, scream, panic, giggle.
Stop the bus and get on.
Bus drives out of the shot and leaves the house and no one there.
Main boy gestures to go out, get up and leave.
Lyrics - 'I go to clubs' show a shot of Brighton clubs.
Shot of outside of house, see the boys leave and bundle into their car, drive off.
Boys drive past Brighton Pavillion (establishing shot).
Shot of girls on bus, Brighton Pavillion passing by in the background.
Girls are drinking and messing around.

1.40-2.04
CCTV footage of girls on the bus, black and white as if you are looking through the CCTV camera.
Girls get off the bus and see the boys drive past.
Main boy stares at main girl, possibly slow motion.
Reverse shot of girls staring back at him, already showing an interest.

2.05- end

Girls are standing outside the club
boys see the girls by the club, and park up.

they rush over to meet the girls, they turn the corner only to find the main girl "kissing" her boyfriend!.

boys look disappointed and walk away.......

LYRICS

Boyfriend
B b boyfriend
Boyfriend boyfriend
Boyfriend

So you gotta gotta boy right here
Have you got a boyfriend out there
Cos I know we could maybe,
we could share But I don't think that's very,very fair
It's so more hard when I'm not right here with you

You make me do things, I don't want to do
You call me in and I know there's so much more
Why do you pick me up to kick me to the floor

So you got a boyfriend right here
Have you got a boyfriend out there
Cos I know maybe we could maybe,
we could share But I don't think that's very, very fair

I go to clubs You go to clubs to
But my friends tell me that I don't have a clue
So you can give me one the next time I'm out
So Iv got something to scream and shout like

So you got a boyfriend right here
Have you got a boyfriend out there
I know maybe we could, we could share
But I don't think that's very, very fair

So you got a boyfriend right here
Have you got a boyfriend out there
I know maybe we could, we could share
But I don't think that's very, very fair

We could share, aiirrr, aiirrr
Now I wonder, why this way
I don't know where you really strayed and
your empty touch Fractures all of my skin

How happy I could be with the one without you in
So you got a boyfriend right here
Have you got a boyfriend out there
I know maybe we could, we could share
But I don't think that's very, very fair
Gotta boyfriend right here

Have you got a boyfriend out there
So you got a boyfriend right here
Have you got a boyfriend out there